The Indian film industry needs to up its movie marketing game
The casual approach in evidence is at odds with the film industry’s real business challenge. Until the industry addresses the leakage of marketing expenditure and embraces transparency, we’ll see good movies being let down by sloppy marketing.
The casual approach in evidence is at odds with the film industry’s real business challenge. Until the industry addresses the leakage of marketing expenditure and embraces transparency, we’ll see good movies being let down by sloppy marketing.