A Adanali New member 3 May 2024 #1 The Godrej split: Brand sharing holds the key The family’s asset division plan has done well to minimize scope for a wrangle over a brand prized for elasticity across markets. Like a Möbius strip, the brand can be split—but not apart.
The Godrej split: Brand sharing holds the key The family’s asset division plan has done well to minimize scope for a wrangle over a brand prized for elasticity across markets. Like a Möbius strip, the brand can be split—but not apart.