Rise of local brands reflects increased buying power of ‘the masses’
The sale of fast-moving consumer goods, a direct measure of the income levels of the less affluent, continues to grow faster than inflation. Local brands are growing almost 50% faster than their national counterparts
The sale of fast-moving consumer goods, a direct measure of the income levels of the less affluent, continues to grow faster than inflation. Local brands are growing almost 50% faster than their national counterparts