Reliance’s new venture Tira bets on AI tools to push into sizzling Indian beauty market RIL's Tira uses AI tools to suggest perfumes and cosmetics, offering in-store experiences like a fragrance finder and skin analyzer. It competes in India's growing beauty segment against Tata Group's Palette and Nykaa, with international brands also entering the market.
Reliance’s new venture Tira bets on AI tools to push into sizzling Indian beauty market
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