Policy had a heroic role in the Apple Store story
Apple is set to debut its own stores in India next week, with an "unveiling" event planned. The move is part of Apple CEO Tim Cook's focus on India as a "major focus" and "hugely exciting market". While Apple's premium products mean it currently only accounts for one in every 20 smartphones bought in India, its numbers for the country are strong, with 6.7 million iPhone units sold in 2022, up from 4.8 million in 2021 and 2.7 million in 2020. Estimates peg Apple's outward shipments of iPhones at nearly $5bn in 2022-23.
Apple is set to debut its own stores in India next week, with an "unveiling" event planned. The move is part of Apple CEO Tim Cook's focus on India as a "major focus" and "hugely exciting market". While Apple's premium products mean it currently only accounts for one in every 20 smartphones bought in India, its numbers for the country are strong, with 6.7 million iPhone units sold in 2022, up from 4.8 million in 2021 and 2.7 million in 2020. Estimates peg Apple's outward shipments of iPhones at nearly $5bn in 2022-23.