Nykaa's journey from online to offline: A more traditional retail strategy or a risky bet?
Growth drivers for the beauty and personal care segment include “evolving consumer preferences”, stronger discretionary spending by Millennials and GenZ, the potential for personalisation of premium solutions, and digitisation, including the use of VR/ AR to deliver virtual try-on experiences
Growth drivers for the beauty and personal care segment include “evolving consumer preferences”, stronger discretionary spending by Millennials and GenZ, the potential for personalisation of premium solutions, and digitisation, including the use of VR/ AR to deliver virtual try-on experiences