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Messi scandal spotlights Saudi ambitions to turn desert kingdom into tourist Mecca Lionel Messi’s promotional trip to Saudi Arabia has kicked up a storm at his Qatari-owned football club Paris Saint-Germain (PSG), while also casting a spotlight on Riyadh’s efforts to showcase its heritage and lure foreign visitors. FRANCE 24 spoke to Gulf analyst Karim Sader about Saudi ambitions to turn the desert kingdom into a tourism hotspot.