Mensa Brands acquires peanut butter brand Myfitness

[Bilgin]

Mensa Brands acquires peanut butter brand Myfitness Mensa Brands, which was founded in 2021, follows a ‘house of brands’ strategy, in which it acquires and partners with digital-first brands, with the goal of accelerating growth by providing on-the-ground expertise and tech-led interventions in marketing and operations