Investors flock to small town 'desi' startups as funding surges. Here's why VCs are going beyond metros

[Bilgin]

Investors flock to small town 'desi' startups as funding surges. Here's why VCs are going beyond metros Investors are increasingly turning their attention towards small-town startups in India, with 90% of startups in 2023 emerging from Tier-II and Tier-III cities. These startups received around 22% of the total funding, and 44% of investors have made investments in these cities.