IndiaMart and the turf wars of the B2B e-com market The company is bracing for a turf war. Investments in tech and acquisitions are helping it pivot.A second leg in the company’s strategy is a string of acquisitions. It has spent millions investing in accounting software firms and other companies. The idea is to sell add-on services.
IndiaMart and the turf wars of the B2B e-com market
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