A Adanali New member 25 Kas 2022 #1 How Parle-G biscuit shows buying power of India’s bottom-of-the-pyramid billion If brands can get the ‘three Ps’ of marketing right – product, price and placement – there is still a fortune waiting to be made at the bottom of the pyramid.
How Parle-G biscuit shows buying power of India’s bottom-of-the-pyramid billion If brands can get the ‘three Ps’ of marketing right – product, price and placement – there is still a fortune waiting to be made at the bottom of the pyramid.
