B Bilgin Global Mod Global Mod 24 Mar 2024 #1 Global Hotel Alliance sees major shakeup in loyalty programmes; eyes Indian partners Hotel loyalty programmes to consolidate over the next decade; AI to play big role in mining customer preferences, says GHA's chief executive officer Chris Hartley.
Global Hotel Alliance sees major shakeup in loyalty programmes; eyes Indian partners Hotel loyalty programmes to consolidate over the next decade; AI to play big role in mining customer preferences, says GHA's chief executive officer Chris Hartley.