'Crush!': Apple’s iPad ad triggered our darkest fears of an AI takeover
The ad’s intended message was that many of the creative tools could now be re-created using their new iPad. But instead, the metaphor it used elicited the fear that AI is a grave risk to the joy, authenticity and spontaneity of human creativity.
The ad’s intended message was that many of the creative tools could now be re-created using their new iPad. But instead, the metaphor it used elicited the fear that AI is a grave risk to the joy, authenticity and spontaneity of human creativity.