Boeing’s teary CEO pulled off a delicate balance in his contrition
Corporate apologies are harder to make than one may think. Research says that emotional displays can be risky if they seem put-on but helpful if done earnestly and backed by a credible commitment to make amends.
Corporate apologies are harder to make than one may think. Research says that emotional displays can be risky if they seem put-on but helpful if done earnestly and backed by a credible commitment to make amends.