Beyoncé’s cowboy call-out for Levi’s can help reposition them both
Her new album Cowboy Carter, which has a song dedicated to Levi’s jeans, has expanded country music as a genre, while Levi’s is rethinking how denim fits into people’s wardrobes. Two big American icons are trying to redo their brand profiles.
Her new album Cowboy Carter, which has a song dedicated to Levi’s jeans, has expanded country music as a genre, while Levi’s is rethinking how denim fits into people’s wardrobes. Two big American icons are trying to redo their brand profiles.