Are behavioural nudges overrated or just badly designed?
Some nudges work while other don't. A nudge works best when the problem it is trying to solve is singular. Effective nudges that lead to sustained behaviour change must be based on a deep understanding of how humans make decisions.
Some nudges work while other don't. A nudge works best when the problem it is trying to solve is singular. Effective nudges that lead to sustained behaviour change must be based on a deep understanding of how humans make decisions.